Would you like to be part of a team focused on driving innovation in the transportation industry, while working to empower entrepreneurs? If you have great instincts and a drive to build new mechanisms and simplify process across teams, you may be just right for the Sr. Marketing Operations Manager role for Amazon Freight Partner.
Key job responsibilities
• Implement and manage marketing and communication technologies, including email, automation and marketing analytics solutions
• Own and and establish best practices for marketing technology infrastructure, including database/lead management, data hygiene and enrichment, system governance and security, campaign creation, reporting, and integrations with first-party and third-party systems
• Create a vision for the long- and short-term marketing operations requirements, manage marketing automation and marketing analytics roadmap
• Develop technology solutions that enable customer segmentation and personalization at scale
• Identify opportunities for automating ingestion of data into and out of marketing tools
• Define and manage marketing tracking and attribution at scale, develop reporting dashboards, and prioritize work with BI
• Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver campaigns that can scale globally
• Train and support marketing team members, develop best practices and materials to standardize and scale campaign activations
• Create processes among stakeholders to enable scale while continuing to hold a high quality bar;
• Create mechanisms to share performance with leadership and the broader business;
• Work with cross-functional teams within the organization (e.g. marketers, international teams, product managers, customer insights, sales and BI).
A day in the life
We are seeking an innovative, resourceful, and collaborative Sr. Marketing Operations Manager to lead marketing analytics, automation and lead management initiatives across our marketing lifecycle. You will guide strategy and solutions for improvements to existing tools and platforms, drive integrations with other internal teams’ data (e.g. Salesforce), and implement best practices that improve marketing attribution, lead management processes and data availability across team.
Successful candidates should be analytical, comfortable thinking big and diving deep, and have a proven track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment. You will need to think both strategically to build your plans and listen to partner teams, and work tactically to execute them. An ideal candidate has the ability to influence cross-functionally, providing new ideas to optimize marketing to support business goals.
About the team
The Middle Mile Transportation Technology organization builds complex software solutions that work across our vendors, warehouses and carriers to optimize moving freight across our network to create a positive customer experience. Within Middle Mile, Amazon Freight Partner (freightpartner.amazon.com) is a new program that enables entrepreneurs to start and grow their trucking business alongside Amazon, with exclusive training, ability to hire from their local communities, and long-term growth potential. The Amazon Freight Partner team is seeking candidates with entrepreneurial spirit who are quick learners and comfortable operating in a fast-paced environment.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience defining and implementing MarTech roadmap including email and automation (Marketo), Analytics (Google, Adobe, other), and CRM tools (Salesforce). Experience with relational databases including SQL, schema definition, and familiarity with data analysis tools including Tableau/QuickSight
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.