We are currently seeking a Head of Digital Activation and Analytics within MODE, Amazon’s internal Media, Operations, Data, and Execution team. You will be part of an innovative, fast-growing team focused on delivering results across a wide range of business outcomes and categories. You will be the go-to expert on Digital Strategy, Buying, and Analytics including programmatic, display, premium video, and social.
This role will be responsible for building and leading a team of in-house digital buying specialists and digital analysts. You will set the vision for how digital investment (including social) is activated within Amazon with an eye towards innovation, automation, and scale. This role will partner with the cross-channel media team and other category marketing managers to design the best digital activation strategies to support a range of marketing campaigns. They will create the optimal activation plans, propose test and learns, and lead digital reporting and analysis of that activity. They will partner with technical and operations leads to identify gaps and influence roadmaps to ensure seamless execution of digital marketing strategies across 1P and 3P solutions. They will collaborate with other global stakeholders to share operational and campaign learnings to help Amazon scale its internal digital buying capabilities. This is a newly formed team within Amazon and will require a strong digital marketing leader who is flexible, eager to collaborate, and has a strong desire to reinvent the way things are done in the digital landscape.
To be successful in this role, you must have strong writing skills to effectively communicate and influence stakeholders across multiple internal teams, be able to identify insights and make recommendations backed by data, and be a leader who develops and inspires their team.
Key job responsibilities
• Building capabilities that can address a portfolio of complex businesses and category needs resulting in actionable plans that drive highly effective campaigns.
• Lead a team of specialists responsible for planning and activation of paid programmatic and social campaigns.
• Present Quarterly Business Reviews (QBRs) to stakeholders on performance and recommended areas of growth for the business.
• Be a champion for a customer-first approach to digital media in a heavily matrixed organization.
• Lead development and execution of best practices and guardrails to optimize the customer experience; including but not limited to ad creative and placement, frequency management, and brand safety.
• Contribute to the organizational planning of a global digital/paid social team, including developing strategic roadmaps, scenario plans, risk/benefit analysis, as well as insights for team adaptation within global regions
• Collaborate with Amazon’s internal measurement team and data analysts on the advancement of digital reporting and measurement
• Collaborate with digital/social media and technology partners (both internal and external) to develop new & innovative advertising solutions
• Provide guidance on digital media buying approaches, tools and technology and set standards for their use
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
– 8+ years of professional non-internship marketing experience
– • Programmatic planning/buying experience across the major buying platforms such as Amazon DSP, Google-AdWords, DV360, and The Trade Desk is required
– • Paid social media planning/buying experience across the major platforms – Facebook, Instagram, TikTok, Snapchat, etc. is required
– • In-depth understanding of the digital/social marketplace and advanced targeting tactics, data management platforms and tag management solutions
– • Strong knowledge of media research, trafficking, tracking and reporting processes, techniques and technologies
– • Experience building and growing digital media teams
– • Strategic thinker with strong analytical skills and a bias towards data-based decision making
– • Solid industry knowledge and contacts
– • Ability to juggle multiple priorities, pivot quickly and excel in a lean work environment
PREFERRED QUALIFICATIONS
– • Major media agency or publisher-side experience highly desirable
– • Client-side media experience with a large and complex advertiser
– • Cross category experience preferred
– • Global media planning experience preferred
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.