Job Description:
The Sr Performance Analyst is responsible for executing custom content campaigns, tracking delivery, creating insightful performance reports and optimizing campaigns. The ideal candidate will have strong analytical skills, excellent communication and presentation skills and strong attention to detail. Sr Performance Analyst will partner with Campaign Operations, Planning & Strategy, Marketing and Sales to ensure campaign success and client satisfaction. Additionally, the Sr Performance Analyst will identify reporting discrepancies and partner with Campaign Operations to trouble-shoot & resolve third party discrepancies. This role requires communication both with internal and external clients. The candidate must be insights-driven, patient, flexible, enjoy a fast paced environment, dedicated to client satisfaction and team oriented. Sr Performance Analyst must also possess superb time-management skills and the ability to multitask.
Responsibilities:
- Drive constant ‘test and learn’ methodology to improve our subscriber experience, leveraging customer data and personalization
- Serve as a liaison between the Marketing and Data teams, translating business requests into data requirements
- Develop business logic to enable the creation of audience segments, automated omni-channel journeys and personalization in support of Consumer Marketing campaigns
- Meet with the various marketing teams to review campaign requirements, reporting requirements, and build the finalized data variables and data files.
- Work closely with the Channel team on the implementation and ongoing performance of all automated omni-channel journeys
- Assist in A/B test plan design to assure they are set up to attain actionable learnings as well as measuring performance of tests and campaigns
- Manage campaign queue and build dozens of weekly campaigns via CDP, ActionIQ
- Manage high profile legal campaigns to ensure Dow Jones is compliant with state laws and regulations
- Team up with a data engineer to ingest and validate data required for all Marketing campaigns
- Work with key stakeholders to deliver marketing analytics, model performance, and automated KPI/metrics reporting
- Build workbooks in Tableau and export from data warehouses via SQL
- Create data visualization dashboards and reports to surface insights that allow for continuous improvement
Requirements:
- Minimum 5 years of online advertising and analytical experience
- Ability to multi-task and work efficiently within a fast-paced environment
- Ability to work under tight deadlines
- Intimate familiarity with the media landscape and social ad networks (including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms).
- Understanding of analytics tools and ad-serving technologies. DFP/DFA, Native ad servers a plus,. Omniture, Google Analytics, Moat, IAS.
- Understanding of ad-serving technologies. DFP/DFA, Native ad servers a plus.
- Understanding of analytics tools. Omniture, Google Analytics, Moat, IAS.
- Proficiency in SQL for data extraction, transformation, and analysis.
- Strong organizational and time management skills.
- Strong written and communication skills
- Knowledge of 3rd party vendors (Mediamind, Pointroll, DFA, Atlas, etc).
- Ability to tell a story from the data.
- Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.
- BA/BS or equivalent experience
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Data Analytics/Warehousing & Business Intelligence
Union Status:
Union / A clear and likely internal candidate
Pay Range: $50,000 – $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 38446