Are you excited about going deep with customers-including Amazon teams-adopting generative AI technology? Do you want to develop messaging and positioning for AWS’s critical generative AI service Amazon Bedrock and our own Amazon Titan model family? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology?
This role can sit in one of the following locations only: Boston, MA USA, Seattle, WA USA or East Palo Alto, CA USA. Relocation offer to these locations only from within the USA only.
Key job responsibilities
• You will be a senior product marketing manager responsible for defining our positioning and messaging to customers who are in the process of deploying in generative AI with Amazon Bedrock, our flagship generative AI service, and focusing on our Amazon Titan model family, which is only available in Amazon Bedrock.
• You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.
• You will help define the strategy for how we reach our customers as they build using Amazon Bedrock. You will collaborate closely with product marketers across the organization.
• You will work with AWS customers to understand how they are deploying Amazon Bedrock and our Amazon Titan models to transform their practices.
• You will work closely with the keynote team, the re:Invent team, and the exec communications teams and the single-threaded leader and sales leadership for generative AI to identify the most strategic customers to underscore our AWS generative AI message. You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.
• You will get to work on a rapidly growing business and have a big impact every day.
A day in the life
• Drive messaging and positioning for Amazon Bedrock
• Compelling and strategic customer references, including deep dives on ROI from deploying generative AI use cases, qualitative proof points, and more.
• Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.
• Develop and execute on breakthrough product marketing activities that reach target audiences effectively
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives)
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
• Develop and launch training, tutorials and promotions to increase adoption of products
• Continuously measure and optimize product marketing initiatives
About the team
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
Inclusive Team Culture: Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance: Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
Mentorship & Career Growth: Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
We are open to hiring candidates to work out of one of the following locations:
Boston, MA, USA | East Palo Alto, CA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
– 7+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience leading go-to-market for consumer software or hardware product launches
– Experience creating and managing complex, cross-team project plans
PREFERRED QUALIFICATIONS
– Experience using any of SQL or other analytical tools for conducting data analysis
– Experience with customer segmentation, profiling, and targeting
– Experience communicating results to senior leadership
– Experience communicating results to stakeholders
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.