The Senior Content Insights Manager, ASV will be primarily responsible for spearheading and driving content innovation and optimization efforts. By staying on top of cultural trends, video trends, developing 1st party audience insights through quantitative and qualitative methodologies, or analyzing and interpreting syndicated research, your purpose will be to build a meaningful understanding of what resonates with our audience so that we can create emotionally impactful video programming that increases engagement and builds brand love. This role will report into the Head of Content and provide strategic direction to the content team and cross-functional leadership, sharing insights and best practices to help socialize and accelerate learnings that can lead to larger business impact. You will execute quantitative and qualitative research projects across a variety of content programs, working with our development and production teams throughout the lifecycle of each show. You will also contribute to the creation of projects that shed light on macro cultural, content, viewing and behavioral trends that shape the way consumers choose and watch their favorite shoppable videos.
A successful candidate will believe in the power of data; have a passion for uncovering smart insights; and the ability to deliver compelling creative ideas. The candidate will have a passion for video content with a strong entrepreneurial bias, and will be resourceful in navigating ambiguity.
Key job responsibilities
* Track and measure weekly content performance against viewership and engagement goals, reporting actionable insights to ASV’s content team; develop a data-driven understanding of categories, formats, and creative tactics that make content successful; partner with content team leadership to leverage data-driven insights to inform content development, programming and product strategies.
* Drive a consultative relationship with business intelligence partners to evolve and refine data-sourcing and gathering.
* Exhibit deep analytical ability and develop great expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data and insights to our internal and external partners.
* Work with producers and cross functional partners to oversee adherence to best practices on all content.
* Lead development of ownable trends-/insights-based thought leadership content for shoppable video for internal and external consumption.
A day in the life
A typical day in this role might involve meeting with our product managers to better understand the customer experience and features on Amazon Live, developing instrumentation requests for our data team, working with our business intelligence engineers to query existing data about video performance, working with our a producer and a creator to develop hypotheses about how to impact viewer behavior, and presenting recommendations to content leadership about a new experimentation program to test those hypotheses.
About the team
Amazon Shopping Videos (ASV) is a growing business within the Amazon Advertising, IMDb and Grand Challenge (AIGC) business unit. AIGC is one of the fastest growing business units within Amazon, with the highest percentage margin contribution of any large business. ASV is delivering the video shopping experience to Amazon consumers, with a purpose to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. The ASV team designs, builds and operates both owned and operated destination experiences (e.g. amazon.com/live, Amazon Live Shopping on Fire TV), as well as federated experiences across the Amazon.com website (e.g. Amazon homepage, product detail pages for over 21MM products). In addition, ASV sources shoppable video content from brands, influencers and consumers to populate both types of experiences.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
* 4 year degree in a relevant field
* 5+ years of experience in management consulting, audience development or strategy/business development at a major media or technology company
* Experience using complex modeling and analysis to inform key business decisions.
* Excellent communication skills (both written and oral)
* Ability to work effectively with a high degree of autonomy
* Proficiency in MS Excel and Word
PREFERRED QUALIFICATIONS
* Previous experience in a content strategy & analysis or corporate strategy capacity at a social media, streamer and / or media company in retail, shopping, how-to, entertainment, digital media fields
* Knowledge of content discovery mechanisms (algorithms) and optimization levers within multiple digital media platforms
* Experience on the research vendor side or within the research group of a media company, specifically content testing a plus
* Experience scripting and/or using SQL in a business environment with large-scale, complex data sets
* Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
* Experience with various statistical techniques (regression analysis, coefficient correlation)
* Experience with Vision Critical’s Sparq platform, Tableau, SPSS
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $101,700/year in our lowest geographic market up to $177,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.