Overview
The Strategic Enrollment Marketing Manager (Marketer II) position strategically develops and manages enrollment management marketing plans and projects for assigned Utah State University Statewide Campuses with the express purpose of generating and nurturing prospective student leads. Client responsibilities for this position include the USU Uintah Basin, USU Southwest, and College/Department programmatic support. Additional marketing plans and projects will include retention, persistence, and completion campaigns supporting the SC and USU strategic plan. This position develops marketing plans and projects from conception to post-completion evaluation while collaborating with University Marketing and Communications (UMAC) and their assigned clients. The position reports directly to the Director of Marketing and Communications for Statewide Campuses.
This position is to be based in the Uintah Basin (Roosevelt or Vernal) or Southwest region. Hybrid telework eligible. Must reside in either the Uintah Basin (Vernal or Roosevelt) or Southwest Region (Beaver, Bicknell, Cedar City, Delta, Ephraim, Junction, Kanab, Nephi, Panguitch, Richfield, St. George).
Responsibilities
Marketing Strategy/Project Management:
- Developing an understanding of the competitive marketplace in which each campus client operates and determining specific marketing/communications needs through market analysis and collaboration with campus leadership.
- Creating annual recruitment marketing and communications plans that leverage UMAC’s resources targeting key points of the funnel and conversion opportunities; includes the understanding of costs and managing budgets for plans.
- Proactively reviewing data and analytics to strategically identify opportunities and reporting to campus clients on engagement, conversion & ROI metrics; conducting quarterly internal/external research projects to develop audience and segmentation strategies and tactics.
- Providing strategic and comprehensive direction to creative teams (UMAC) and facilitating support from different units (Admissions) through workflow management system.
Digital/Web:
- Proactively maintaining websites, campaign landing pages and digital channels. Conducting quarterly audits, proactively analyzing data, adjusting content, evaluating new trends and reporting while adjusting strategies and tactics.
- Conducting, managing, evaluating and optimizing digital recruitment marketing campaigns – paid and unpaid – via social media, Internet search and other digital channels while aligning with UMAC’s Digital Strategy team for cohesive institutional messaging.
Admission Recruitment MarCom:
- Overseeing all electronic communication strategies, flows and digital platforms including CRM communications, texting, and other areas and platforms for assigned campuses.
- Responsible for the conceptualization, creation, execution, and evaluation of communication plans for campuses and within USU’s system. Project oversight includes attention to detail, timeliness, and effectiveness of segmented communications plans.
Content Production:
- Utilizing UMAC resources to create enrollment marketing content focused on generating prospective student leads and aligned with Statewide Campus marketing, recruiting, and strategic plans. Examples of content include posters, brochures, videos, imaging, news releases, magazine stories, social media posts, etc.
- Managing the visual branding and identity of campus events (open houses, on-campus events, campus tours) including print, digital, signage, etc., to ensure it is an aligned, cohesive USU brand presentation.
- Executing media strategies and overseeing editorial (video and written) content for distribution through internal (newsletter, Utah State Today, Utah State Magazine) and external channels (social media, local news publications).
Qualifications
Minimum Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations with 2 years of marketing experience OR an equivalent combination of education and experience
- Experience working with Microsoft Office, CRM, Google/Meta Ad Manager, Canva, project management, and other marcom software tools
- Must have flexible work schedule for projects that go beyond 8-5
Knowledge, Skills, & Abilities:
- Excellent written and verbal communication skills
- Excellent organizational and team management skills
- Superb client relationship skills
- Proactive, responsive, professional, and punctual
- Demonstrated ability to self-direct and take initiative on projects
Required Documents
Along with the online application, please attach:
- Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
- Cover Letter to be typed/pasted at the end of your application
- Marketing Portfolio (optional), a link may be typed/pasted at the end of your application under “Other Documents”
**Document size may not exceed 10 MB.**
Advertised Salary
Minimum $50,000 commensurate with experience, plus excellent benefits
ADA
Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
College/Department Highlights
University Marketing and Communications provides information about Utah State University; coordinates the university’s public and media relations efforts; and produces the university’s main web pages, social media channels, and central publications. Our office values and supports the university’s colleges, divisions, and administrative offices. We are committed to working closely with all university entities in their marketing and communication needs.
University Highlights
Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.
USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employs 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.
A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.
The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.
USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.
USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.
USU Land Acknowledgment
Please visit our website to learn about Utah State’s land acknowledgment of the eight tribes of Utah.
Notice of Non-discrimination
In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:
Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266
Title IX Coordinator Matthew Pinner, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266
Mailing address: 5100 Old Main Hill, Logan, Ut 84322
For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:
U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov
U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov
*updated 11/2022