OVERVIEW
Our Omnichannel Shopper Marketing team is looking for a new Sr. Planner to be part of the planning and execution on our Mass Channel team responsible for Amazon and Walmart. The primary focus for this role will be to support Amazon which is a critical partner in driving the growth for Blue Buffalo and will allow you to gain valuable experience working in a dynamic and ever evolving space.
In this position you will work on large and advanced campaigns that leverage sophisticated capabilities, targeting, and tactics. You will be accountable for planning and executing full funnel shopper marketing programs that leverage full 360 surround inclusive of digital media, video, in-store, events, PR/influencer, and more. You will be part of our core cross-functional team working closely with sales, marketing, and external agencies.
We are looking for a candidate who is energized and passionate about leveraging Pet Parent insights and turning them into effective marketing campaigns. The ideal candidate for this position has strengths in campaign planning, project and agency management, attention to detail, and collaboration.
KEY ACCOUNTABILITIES
Responsible for all marketing aspects supporting the BLUE Sales Team to help achieve channel objectives:
• Participate in strategy and planning sessions to set objectives and goals
• Collaborate on campaign briefings and kick-offs
• Own campaign execution by leading internal/external partners to bring ideas and plans to life across tactics including digital media, video, paid search, and more
• Directly manage project timelines and deliverables to ensure on-time launch dates
• Monitor performance and leverage insights to optimize campaigns in real-time to improve effectiveness
• Accurately own the set-up and ongoing management of shopper marketing budgets
• Assist in creation of external/customer facing presentations for sell-in, campaign presentations, planning meetings
• Identify best practices and elevate synergies as part of the Mass Channel shopper team
OTHER RESPONSIBILITIES AS REQUESTED:
• Some travel will be required to attend customer meetings, planning meetings, etc. (about 10%)
REQUIRED QUALIFICATIONS
• Bachelor degree in business administration/marketing or related field required
• 2 years’ experience in a marketing role (could be brand, agency, or shopper)
• Shopper marketing, eCommerce, or digital background
• Ability to manage multiple projects and timelines
• Ability to work under pressure and meet deadlines
• Attention to detail and accuracy
• Knowledge of Sales and Marketing principles
• Proficient in Excel and Power point
• Outstanding organization and project management skills
PREFERRED QUALIFICIATIONS
• Marketing experience with Amazon
• Strong presentation skills and experience selling to customers
• Understanding of marketing measurement levers and approaches
• Understanding of ecommerce and how brands win in that space
• Pet enthusiast.
Salary Range
The salary range for this position is $77100.00 – $128700.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.