Summary
The position is located within Commander, Navy Region Mid-Atlantic (NRMA) Fleet and Family Readiness (FFR) Program Support Services (N94) Commercial Activities Program (Marketing, Sponsorship & Special Events). Incumbent serves as a technical advisor for regional marketing and advertising programs, commercial sponsorship and information management in the support of NRMA FFR.
This job is open to
- The public
U.S. Citizens, Nationals or those who owe allegiance to the U.S.
Clarification from the agency
Please see the “Who May Apply” section under the Qualifications section.
Duties
Serves as principal advisor to the Commercial Activities Program Manager (Supervisory Marketing Specialist, GS-1101-13) on matters pertaining to communications and marketing policies and services. Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability. Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, public relations, sponsorship, and accreditation. Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, cultivating additional business growth through sponsorship, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement opportunities.
Builds, manages and implements effective marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms. Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication. Works in tandem with Supervisory Visual Information Specialist on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations. Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs.
Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs. Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation. Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market. Plans media campaigns designed to enhance participation, and where appropriate, increase financial income. Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires.
Oversees the management of publicly and privately accessed information through online and offline application systems on behalf of FFR to include administration, technical planning, design, development, functionality, testing, implementation and management. Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity.
Responsible for initiating, directing, and implementing comprehensive marketing, public relations and sponsorship/advertising sales initiatives for FFR programs in coordination with installation and region program directors. Obtains information on upcoming events, special programs and offers from activity managers, and manages a list of viable annual events for which to seek commercial sponsorship. Supervises the development of packages used to solicit sponsorship from local, regional and national sponsors. Oversees negotiations of mutually beneficial sponsorship terms and all supporting documents. Coordinates with the region Office of the General Counsel (OGC) to ensure that terms of sponsorship are in accordance with all DON, CNIC and local regulations and policies. Attends COMREL events and may serve as point of contact for sponsors at events. Ensures sponsors are provided with copies of subsequent publicity and fulfillment reports. Stays current on all aspects of the administration of the commercial sponsorship and advertising program, constantly identifying opportunities to increase revenue.
Requirements
Conditions of Employment
- Must pass all applicable records and background check.
- Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
Qualifications
Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.
A qualified candidate possess the following:
A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field is preferred.
Directly supervises one (1) Information Management Specialist (NF-0301-04), two Visual Information Specialists (Electronic Media) (NF-1084-03), two (2) Commercial Sponsorship Specialists (NF-1101-03), up to three (3) Marketing Specialists (NF-1001-03), one (1) Administrative Assistant (NF-0326-03), and up to two (2) seasonal Marketing Student Trainees (NF-0189-02).
Plans work to be accomplished, sets and adjusts short-term priorities, and prepares work completion schedules. Assigns work to subordinates based on priorities, selective consideration of assignment difficulty and requirements, and the employee’s capabilities. Develops and evaluates subordinate employees’ performance standards. Gives subordinates advice, counsel, or instructions on work/administrative matters. Interviews candidates for positions; recommends appointment, promotion, or reassignment to positions.
Hears and resolves employee complaints, refers group grievances and more serious unresolved complaints to higher level management. Effects minor disciplinary measures and recommends other action in more serious cases. Identifies subordinate employees’ developmental/training needs and provides or arranges for needed development and training. Finds ways to improve unit production or increase unit work quality.
Carries out Equal Employment Opportunity (EEO) policies and communicates support of these policies to subordinates; assures equality in determining qualifications, selections, assignments, training, promotions, details, discipline, and awards; cooperates and participates fully in the development of an Affirmative Action Plan and efforts regarding staffing, motivation, and training to develop all employees; ensures minorities and women are considered for training opportunities and are nominated/appointed to boards and committees; and coordinates efforts with EEO officials during the development and execution of policies affecting civilian personnel.
You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.
As part of the application process, you must complete and submit an occupational questionnaire.
Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility.
Education
This position does not have a positive education requirement.
Additional information
To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.
Salary is dependent on experience and/or education.
Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. We utilize E-Verify to confirm selectee’s eligibility to work in the United States. Salary is dependent on experience and/or education.
This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.
Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.
- Benefits
Review our benefits
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
- Benefits
Review our benefits
- Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have – whether you’re a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you’re eligible under their policies.
The following documents are required at the time of application:
- Résumé
- Proof of education/training: if applicable, provide a copy of your awarded/conferred college transcript(s), if degree hasn’t been conferred provide copy of HS Diploma, GED, or equivalent
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor’s Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran’s Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
- How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 05 JUNE 2023 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11979007
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.
Agency contact information
CNRMA NAF HRO
Email
midlantnafhr_rec.fct@navy.mil
Address
Commander, Navy Region Mid-Atlantic – Navy NAF HRO 1200 Fechteler Road Norfolk, VA 23505 US
Next steps
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
- Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request
Required Documents
The following documents are required at the time of application:
- Résumé
- Proof of education/training: if applicable, provide a copy of your awarded/conferred college transcript(s), if degree hasn’t been conferred provide copy of HS Diploma, GED, or equivalent
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor’s Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran’s Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 05 JUNE 2023 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11979007
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.
Agency contact information
CNRMA NAF HRO
midlantnafhr_rec.fct@navy.mil
Address
Commander, Navy Region Mid-Atlantic – Navy NAF HRO 1200 Fechteler Road Norfolk, VA 23505 US
Next steps
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
Fair & Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request