Who You Are
Are you passionate about digital marketing and advertising? Are you driven to understand all the technical details involved while also having the ability to see the big picture? Are you able to direct and guide teams through next steps to pull off what may, at first, seem insurmountable? Are you experienced in building a consensus across a wide variety of stakeholders?
If so, read on to learn more about an exciting opportunity with the Green Dot Agency (Deloitte’s in-house marketing/advertising agency) in the Strategy Center of Excellence team. You’ll join a community of collaborative colleagues who respectfully and courageously seek to challenge the status quo. We are insatiably curious and life-long learners focused on technology and innovation.
What You’ll Do
As the Omnichannel Marketing Strategy Lead, you will be central to connecting the teams building experiences across all marketing channels to deliver user journeys from top-to–bottom of the marketing funnel. You’ll seek out business use cases from varying Deloitte service and industry areas in the B2B space. As a Subject Matter Expert (SME), you will dive deep into the MarTech stack to understand all facets of the systems we leverage, the processes we employ, and the data we use to tailor personalized experiences with the Deloitte brand.
Working alongside our MarTech product owners, you’ll assist those teams with guidance to build, implement, and scale architectural designs for a complete view of our customers-from anonymous prospect to known customer and beyond. This strategic role will also represent life cycle management objectives across our digital production teams ensuring we are using best practices on all owned/paid channels in relation to privacy, segmentation, and personalization.
The Omnichannel Marketing Strategy Lead must be able to develop relationships with the technical team by speaking their language and understanding their needs. Additionally, this lead will build a rapport with key leadership stakeholders by presenting highly technical concepts using uncomplicated terminology.
Additional Responsibilities:
- Facilitate strategic conversations with Deloitte business leaders to define and document business use cases for user journeys
- Document use cases and prioritize based on level-of-effort, needs and value
- Assess and define technical requirements and integration points as they related to solution development
- Work with cross-functional teams to clearly link functional scope back to business value
- Maintain working knowledge of end-to-end solution, with the ability to identify risks and issues throughout project timeline
- Own the functional testing of the implemented solutions
- Interface with specific SMEs across Marketing Excellence including CRM, MarTech, AdTech, Brand, DemandGen, Sales and Digital Production to usher in an elevated customer experience and novel marketing data solutions
Required Qualifications
- 8+ years of experience in managing and/or developing digital marketing and advertising solutions
- Robust knowledge of all the various owned and paid digital channels-website and form management, email, SMS, SEM, social media, streaming media, etc.
- Extensive experience with CRMs, CDPs, data integration, data normalization and hygiene, tracking, analytics, data analysis, etc.
- Ability to develop processes in digital marketing that lead to best-in-class results
- Solid footing in marketing strategy-personas, segmentation, journey orchestration, awareness to engagement to conversion objectives, dynamic messaging, etc.
- Background working in a consulting or agency model
- Experience leading enterprise-level integrations and implementations using both first- and third-party solutions
- Proven experience managing end-to-end marketing technology projects; preferably related to marketing databases or marketing campaign tools
- Exceptional ability to translate requests from non-technical stakeholders into operational steps and successful outcomes-and vice-versa
- Experience applying and setting best practices for form conversion with a keen eye on metrics that may suggest abandonment
- Skilled in testing user experiences to increase performance outcomes
- Experience with customer data leveraged for marketing purposes
- Excellent people and presentation skills with a high degree of initiative and dependability
- Strengths in negotiation and conflict resolution
- BS/BA Degree or equivalent experience
For individuals assigned and/or hired to work in Colorado or Nevada, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the State of Colorado and the State of Nevada and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $84,300 to $173,300
Please add: You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Preferred Qualifications
- Experience working with/in regulated industries (ex: healthcare, financial utilities, government, utilities, etc.)
- Experience with marketing automation products like Eloqua
- Experience with CRM such as Salesforce
- Experience working in the Adobe Experience Cloud suite of products and real-time CDP
- Familiarity of public cloud offerings and other solutions built around these technologies (AWS, Azure, Google Cloud Platform, and similar)
- Understanding of Agile Project Management methods
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Recruiting tips
From developing a standout resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our people and culture
Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.
Our purpose
Deloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte’s purpose, commitments, and impact.
Professional development
From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Requisition code: [000000]
EA_ExpHire
Recruiting tips
From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our people and culture
Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.
Our purpose
Deloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte’s purpose, commitments, and impact.
Professional development
From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.