Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.
At Siemens Healthineers, We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Vice President, Atellica Assay Value Proposition Marketing.
Our global team : We are a team of more than 68,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
Our culture : We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers .
Key Leadership Responsibilities
Global Atellica Assays Portfolio Strategy
Utilize customer & commercial insights to lead the team implementing market strategies for strategic disease states, panels and key assays, aligning closely with priorities for across CLS marketing. Create global assay framework that allows for prioritization across the regions. Collaborate and provide input with R&D and commercial leaders to ensure effective and timely development of sales and marketing strategies for existing and future assays. Lead structured & impactful new global assay launches. Develop premium & competitive pricing and assay growth strategies. Monitor by varying disease states & markets and adjust for maximum profit impact. This “assays and CLS champion” is the focal point regarding core lab assays and market knowledge; planning/execution; and achievement of business objectives.
The Vice-President, Head of Atellica Assays is responsible for the product from identification of customer and market needs/wants; to concept and product development; product launch and commercialization activities; through and including product discontinuation. Leads the implementation of a multi-year product road map and market strategies across critical disease states (eg oncology, infectious disease, cardiac, etc). Participates in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
CLS Marketing Leadership Team Core Member
Work in close partnership with Marketing peers, Commercial, R&D and the other functional leaders to set the strategic direction and tactical implementation of activities that will lead to a customer-centric culture and an organization that has a passion to achieve sustained, superior results. Drives visible and quantifiable outcomes through the development, execution and measurement of a CLS integrated marketing plan across global and zone marketing organizations. Collaborates to build a marketing community that has deep customer insight, is analytical and objective, inspired to innovate and can bring the organization along to step boldly and confidently.
Marketing Outcomes
D evelop a comprehensive Atellica Disease State and Assay marketing strategy that builds brand awareness, improves brand reputation, fosters innovation, and leverages partnerships while increasing market share, customer satisfaction and retention. Creates global demand for Atellica Assays in a customer-centric manner (exemplified by high satisfaction of needs; and therefore appropriately differentiated and adding value). This includes definition of and segmentation of the market; targeting and positioning; and all aspects of the marketing mix (product; place/distribution; price; and integrated marketing/promotion). Fosters KOL input and advocacy, builds customer scientific champions and clinical value. Drives visible and quantifiable outcomes for the Assay portfolio via clinical & operational value proposition. Utilize expertise to develop premium assays customized for clinical pathways in strategic disease states and panels eg Cardiometabolic, Reproductive/Thyroid, General Chemistry, Oncology & Chronic Disease, Infectious Disease & Specialty. Measure penetration rate of assay panels/offerings and adjust for market impact. Aligns assay offerings to customer segment needs increase market share & profitability results.
Customer and Market Insights
Gain deep customer insights to serve as Atellica Assays expert on customer targets (laboratorians, hospital administration, reference labs, ministries of health, etc.) building keen insights and understanding to contribute to the overall CLS business strategy.
Competitive Selling Strategies
Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive wins, competitive intelligence, and market research to lead the development of specific strategies to beat the competition. Develops go-to-market strategies & campaigns with detailed competitive playbooks aligned by portfolio. Works across the organization to address both conversion and method expansion opportunities.
Brand and Sales Support – Marketing, Scientific and Promotional Assets, Training Materials, Sales Playbooks Provide the commercial organizations with core promotional and scientific literature; sales aids; and support materials to help them exceed their sales plan. Identifies Disease State lab influencers, and reference sites.
Product Definition
Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer; financial; and timeline impact).
Ensure Launch and Post-Launch Success
Offer leadership to global commercial organizations and on-market teams through successful launch. This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
Team Leadership & Talent development
Attract, develop and engage marketing talent. Drive team engagement through cross functional & global collaboration, professional development, and high-performance.
Internal Communication
Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product. This includes providing direction to the Commercial Areas/countries and all in-house groups.
External Communication
Interface with consultants; marketing research firms; ad agencies; other vendors; and customers to effectively manage and grow business profitably; while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Required skills to have for the success of this role
- 10+ years of progressive marketing leadership experience in varying specialties – marketing planning, building brand reputation, campaign development and execution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, and new product development and new launch initiatives.
- Must have differentiating experiences in sales/commercial, marketing, new product development, and new product launch expertise.
- Must have Core Lab Diagnostics experience.
- Prior experience as a med-tech/laboratorian ideal.
- Subject matter expertise in IA/CC assay product development, the clinical usage of assays, and understanding of the hospital and reference lab environments ideal.
- Demonstrated skills in strategic, long-range planning and ability to manage a large direct and indirect marketing organization.
- Demonstrated strength developing marketing talent.
- Demonstrated ability to effectively manage across the matrix in the context of a large global company.
- Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred
Desired Characteristics
- Leadership-Desire and ability to lead the organization and teams to ensure goal achievement. Provide vision for the business. Demonstrated aptitude for leading, managing and developing personnel. Decisive leader with good listening skills. Highest integrity and ability to get the most out of her/ his organizations.
- Able to synthesize diverse and potentially competing inputs, set priorities and build alignment across functional and commercial organizations to those priorities
- Strong presentation skills
- Creative. Diversity of thinking. Inclusive. Uniquely able to see new opportunities, solutions, angles in developing programs and solving challenges.
- High energy; driven; collaborative; executive presence; learning agility.
- Ability to build strong relationships across a wide spectrum of internal and external parties, customers including executive leadership & partners.
- Is adaptive, fosters an innovative spirit, takes initiative, and promotes teamwork.
- Strong results orientation and change agent skills. Must be fair, balanced, resilient, decisive and of high authenticity. Display sense of urgency.
- Strong analytical capabilities. Performs well in a facts and data driven environment that is highly focused on customers and the market.
- Able to succeed in a matrix environment where collaboration and sharing responsibility for success and failure of others on the team is critical to the overall success of the company.
- Ability to build consensus.
The pay range for this position is $250,000.00 to $345,000.00 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. The annual incentive target is (30%) of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: [2] https://benefitsatshs.com/index.html
This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.
At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
If you want to join us in transforming the way healthcare is delivered, visit our career site at https://jobs.siemens-healthineers.com/careers
If you wish to find out more about the specific division before applying, please visit: https://usa.healthcare.siemens.com/about .
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