Do you want to join us in helping to fight the world’s most threateningdiseases and enabling access to care for more people around the world? AtSiemens Healthineers, we pioneer breakthroughs in healthcare. Foreveryone. Everywhere.
At Siemens Healthineers, We offer you a flexibleand dynamic environment with opportunities to go beyond your comfort zone inorder to grow personally and professionally. Sound interesting? Then come andjoin our global team as VicePresident, Head of Customer Value Proposition.
Our global team: We are a team of more than 68,000 highly dedicated employeesacross more than 70 countries passionately pushing the boundaries of what’spossible in healthcare to help improve people’s lives around the world. As aleader in the industry, we aspire to create better outcomes and experiences forpatients no matter where they live or what health issues they are facing. Ourportfolio, spanning from in-vitro and in-vivo diagnostics to image-guidedtherapy and innovative cancer care, is crucial for clinical decision-making andtreatment pathways.
Our culture: We are part of an incredible community of scientists,clinicians, developers, researchers, professionals, and skilled specialistspushing the boundaries of what’s possible, to improve people’s lives around theworld. We embrace a culture of inclusivity in which the power andpotential of every individual can be unleashed. We spark ideas that lead topositive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers
Key Leadership skills
Diagnostics (DX) – Core Lab Solutions (CLS)
The Core Lab Solutions segment within SiemensHealthineers is a leading global player in the in-vitro diagnostics space witha full suite of innovative products that spans more than 200 clinical chemistryand immunoassays, mid to high volume instrumentation, total lab automation andlab management informatics. With top performing diagnostic panels in cardiac,diabetes, bone health, infectious disease detection, fertility and reproductivehealth, SHS Core Lab is the vendor of choice for major hospital systems andmany of the largest reference labs in the world.
Atellica Customer Value Proposition
Customers expect us to bring them expertisespecific to their type of lab and institution as well as to have adifferentiating point of view that is substantiated in the “real world” and incustomer labs.
The Head of Customer Value Proposition COEleads a global center of excellence responsible for bringing to life customersegments (inside and outside of the lab) across geographies, and defines bysegment – unmet needs, customer problem statements, insights that motivatecustomers, and pricing/product mix strategies. This group will supportthe development of a compelling Core Lab POV and the reasons to believe. Tobring to life the reasons to believe, this group supports the development ofin-country clinical/scientific and operational case studies and proof-pointsthat can then be scaled and leveraged across the globe, in sales assets and insocial/external channels. Works with Scientific/Medical Affairs to develop bestin class of storytelling in clinical focus area with winning differentiators bycustomer segment. Works with the global HCS/workflow specialist group todevelop best in class of storytelling in operational efficiency/TCO focus areawith winning differentiators by customer segment.
Marketing Outcomes
Support the Atellica Assay Method Penetrationand Atellica Solutions Acquisition marketingstrategies with insights, case studies, segment strategies to build brandreputation, increase market share, customer satisfaction and retention. Supports global demand for Atellica in a customer-centric manner (exemplifiedby high satisfaction of needs; and therefore appropriately differentiated andadding value).
Customer and Segment Insights
Gain deep insights on customer targets (laboratorians,hospital administration, reference labs, ministries of health, etc.) buildingkeen understanding to contribute to the overall CLS business strategy. Codify data & customer intelligence to developplaybook, train Zone Marketing & Sales in these strategies, and buildexternal stories for digital and PR/Influencer activation. Participatein structured action planning to leverage customer learnings.
Pricing Strategy
Assess profitability by segment and understandwhat pricing is elastic/inelastic based on in-depth customerunderstanding. Know what the customer values and is willing to pay forvs. what is a delighter and what is table-stake to aid the customer dealstrategies. Work across the marketing andcommercial organization to develop a global framework of premium &competitive pricing for the complete value proposition. Conduct conjoint/trade-offanalyses, market-based trend analysis and researchof pricing across segments. Monitor growth & segments andadjust for maximum profit impact.
Brand and Sales Support – Marketing, Scientific andPromotional Assets, Training Materials, Sales Playbooks
Provides the commercial organizations with core promotionaland scientific literature; sales aids; and support materials to help themexceed their sales plan. Identifies Core Lab key influencers, andsupports reference sites.
CLS Marketing Leadership Team Core member
Work in close partnership with Marketing peers, Commercial,and the Zone leaders to set the strategic direction and tactical implementationof activities that will lead to a customer-centric culture and an organizationthat has a passion to achieve sustained, superior results. Drives visibleand quantifiable outcomes through the development, execution and measurement ofa CLS integrated marketing plan across global and zone marketingorganizations. Collaborates to build a marketing community that has deepcustomer insight, is analytical and objective, inspired to innovate andcan bring the organization along to step boldly and confidently.
Team Leadership & Talent development
Attract, develop and engage marketing talent. Driveteam engagement through cross functional & global collaboration,professional development, and high-performance.
Internal Communication
Responsible for creating a clear line of communicationbetween Global Marketing and all other areas that affect the product. Thisincludes providing direction to the Commercial Areas/countries and all in-housegroups.
External Communication
Interface with consultants; marketing research firms; adagencies; other vendors; and customers to effectively manage and grow businessprofitably; while maintaining a customer focus woven throughout allactivities. Another aspect of this responsibility is gaining positive mediaexposure in partnership with PR/external communication.
This position may suit you best if you are familiarwith what is below, and would liketo do develop your career with Healthineers
Requiredskills to have for the success of this role
- 10+ years of progressiveleadership experience in varying specialties – in sales/commercial,healthcare marketing, operational/workflow measurement, and clinical/scientificdisciplines are ideal.
- Must have demonstratedexperience in marketing planning, developing compelling sales messaging /materials and training, conducting market research, building customersegmentation and developing portfolio pricing strategies.
- Must have Core Lab Diagnostics experience.
- Demonstrated strength developing marketingtalent.
- Demonstrated ability to effectively manage across thematrix in the context of a large global company. Bachelor’s degree in business; life sciences; engineeringor related technical discipline. MBA is preferred.
DesirableCharacteristics
- Leadership: Desire andability to lead the organization and teams to ensure goal achievement. Provide vision for the business. Demonstrated aptitude for leading,managing and developing personnel. Decisive leader with good listeningskills. Highest integrity and ability to get the most out of her/ hisorganizations.
- Demonstrated ability tobuild credibility and followership with sales leadership.
- Able to synthesize diverse and potentially competinginputs, set priorities and build alignment across functional and commercialorganizations to those priorities
- Strong presentation andstory-telling skills and ability to build compelling case studies, andproof-points.
- Must be creative,demonstrate diversity of thinking and be inclusive. Uniquely able to seenew opportunities, solutions, angles in developing programs and solvingchallenges.
- High energy; driven;collaborative; executive presence; inquisitive, strong learningagility.
- Ability to build strongrelationships across a wide spectrum of internal and external parties,customers including executive leadership & partners.
- Adaptable and fosters aninnovative spirit, takes initiative, and promotes teamwork.
- Strong resultsorientation and change agent skills.
- Must be fair, balanced,resilient, decisive and of high authenticity.
- Must have a sense of urgency.
- Strong analyticalcapabilities. Performs well in a facts and data driven environment that ishighly focused on customers and the market.
- Able to succeed in amatrix environment where collaboration and sharing responsibility for successand failure of others on the team is critical to the overall success of thecompany.
- Ability to buildconsensus.
The pay range for thisposition is $250,000.00 to $345,000.00 annually; however, base pay offered mayvary depending on job-related knowledge, skills, and experience. The annualincentive target is (30%) of base pay. Siemens Healthineers offers a variety of healthand wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html
Thisinformation is provided per the required state Equal Pay Act. Base payinformation is based on market location. Applicants should apply via SiemensHealthineers external or internal careers site.
At SiemensHealthineers, we value those who dedicate their energy and passion to a greatercause. Our people make us unique as an employer in the med-tech industry. Whatunites and motivates our global team is the inspiration of our commonpurpose: To innovate for healthcare, building on our remarkablelegacy of pioneering ideas that translate into even better healthcare productsand services. We recognize that taking ownership of our work allows both us andthe company to grow. We offer you a flexible and dynamic environment and thespace to move beyond your comfort zone to grow both personally andprofessionally.
If you want to join us in transforming the way healthcare isdelivered, visit our career site at https://jobs.siemens-healthineers.com/careers
Ifyou wish to find out more about the specific division before applying, pleasevisit: https://usa.healthcare.siemens.com/about.
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