Description
About NYRR
New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people, and has grown from a local running club into the world’s premier community running organization. NYRR’s mission is to help and inspire through running, aiming to empower people of all ages and abilities to improve their health and well-being through the power of running and fitness.
NYRR’s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.
Headquartered in New York City, NYRR is a 501(c)(3) organization. To learn more, please visit www.nyrr.org.
At New York Road Runners, we are committed to building an inclusive, diverse workplace by finding the best candidate for the job. We understand that skills come from a variety of different backgrounds. Checking off every single requirement on our job description is not necessary to apply. If you think you are a good fit and have a passion for the work we do, please submit your application. We are eager to learn about your experience and skills! You may be the right candidate for this or other open positions.
New York Road Runners is an Equal Opportunity Employer
About the Department
The Media & Public Relations Department proactively develop relationships with media outlets and influencers to drive consistent press coverage and exposure around NYRR’s events, free youth programs and community initiatives, as well as establishing the organization and its executives as industry leaders. The Broadcast & Video Production function oversees NYRR’s live television broadcasts, including the TCS New York City Marathon and United Airlines NYC Half, and manages the organization’s video and audio content creation with a focus on developing compelling and entertaining content around existing events, programs, and initiatives to raise awareness, drive engagement, and attract monetization opportunities for the organization.
About the Position
NYRR is seeking a dynamic, media, content, and public relations executive to build and lead the overall strategy across Broadcast, Media and Public Relations. The Vice President, Media & Public Relations is responsible for management of industry leading professionals in these verticals.
Bringing superior media and public relations acumen and inspirational leadership, the ideal candidate for this role is passionate about developing strategy to raise awareness and drive engagement for the organization and will have a track record of running communication activities across Broadcast and Media.
Reporting directly to the CEO, the Vice President, Media & Public Relations will be a member of the senior leadership team and will deliver organizational impact through designing and building media and public relations strategies to effectively tell the story of NYRR’s mission. The VP should be a collaborative executive, able to work seamlessly and positively with fellow senior leadership team members.
Job Responsibilities:
Strategic Leadership
- Lead the development of strategy and direction of key organizational messages; build and foster critical relationships with outlets and media to maximize message visibility
- Oversee news cycles; guide and communicate strategic direction to partners and senior management
- Plan and prioritize all staff resources working across project(s)
- Liaison internally with other departments and externally with key media outlets, city agencies, other partners and local communities to ensure successful communication of NYRR messages
Team Leadership
- Lead a team spread across Broadcast, Media, and Public Relations
- Build and empower world-class Communication leaders
- Work closely with key internal stakeholders to develop and execute dynamic campaigns that drive growth for their target products, programs and offerings
- Develop strong, trusting relationships across the senior leadership team, providing leadership in public relations strategy, ideation, and execution
- Determine what external agencies to work with to complement the existing team, and drive growth
- Develop and refine department operating policies and procedures
- Communicate effectively with the CEO on all planning, directional and executional details and results
Job Requirements:
Experience:
- 15+ years of Media / Public Relations experience
- 3+ years of experience on an Executive / Senior leadership team
- Experience in corporate communications, including financial and crisis communications
- Experience developing strategic plans and knowledge of the plans are guided by audience insights and behaviors
- Excellent writing, speaking and editing skills with a proven ability to craft compelling narratives
- Achievement as a manager, leader, and coach/mentor with success in hiring and fostering growth of high-performing teams
- Unwavering ability to maintain confidentiality and exercise sound judgment
- Efficiently manage multiple projects, while meeting tight deadlines, establishing clear priorities, and maintaining a high level of professionalism and attention to detail
- Proven experience forecasting and managing budgets
- Proficiency in communication measurement and reporting, with an ability to tie KPIs to business impact
- Ability to influence cross-functionally across all levels of management
- A network of relevant industry contacts; proven ability to build relationships and drive coverage with top-tier media Understanding, appreciation, and personal experience from running, running audiences and contemporary culture
- Knowledge of NY City and State governance
Skills and Attributes:
- Both operationally and strategically minded; can communicate effectively to company leadership, the full organization, the Board, and runners
- Highly analytical; able to make data-driven decisions and establish effective metrics to approach strategy and spend
- Outstanding leadership and people management skills with the ability to successfully motivate and challenge a team of talented and creative people at all levels of the organization
- High level of intellectual horsepower combined with the ability to listen to and learn from their team
- Budgeting/ Financial acumen
- Excellent written and verbal communication skills, strong attention to detail
- Possess a strong work ethic with a drive to succeed
- Personality that embodies humility, collaboration, confidence, transparency, high energy, and passion; Role model of NYRR core values
- Proactive communicator who keeps leadership informed of plans and progress
- Ability to thrive in a fast-paced, demanding environment
Education:
- Bachelors degree in a related field preferred
Salary Range $170,000 – $185,000/year
NYRR requires all employees to be vaccinated against COVID-19 unless approved for a medical or religious exemption.
New York Road Runners is an Equal Opportunity Employer