Web Analyst (Hybrid Eligible)

About Us:
Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction. Learn more about Boise State and the City of Boise at https://www.boisestate.edu/about/

Boise State University is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students. Research demonstrates that people thrive when they feel welcome, respected, and inspired. We seek applicants who are committed to helping us achieve our vision of a diverse and inclusive community. Applications from members of historically marginalized groups, including women, BIPOC (Black, Indigenous, and People of Color), those with disabilities, members of the LGBTQ+ community, those who have served in the military, and members of other underrepresented communities are strongly encouraged.
Job Summary/Basic Function:
As a member of the University Web Team and reporting to the Director, Communications and University Web Strategy, the Web Analyst plays a critical role in the continual maintenance and enhancement of the university’s public web presence, provides effective and sustainable web content management, conducts routine quality assurance and maintenance, and assists and empowers site administrators and content authors to sustain a program of Web Literacy in compliance with university policies and best practices.
Department Overview:
The Office of Information Technology’s Communications and University Web Strategy team provides IT communications for the campus community and specific university audiences. The team is also responsible for the university’s public web strategy and compliance with the accessibility policy.

This position has the opportunity of being Hybrid (work from home and the office).

This position is not eligible for VISA sponsorship.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees. Typically hold a Bachelor’s Degree and 2 years of professional experience or equivalent relevant experience.
Essential Functions:
Analyze and Improve Website Effectiveness –

  • Ensure university web content complies with university policies and best practices.
  • Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness.
  • Work with site administrators and content authors to utilize the university’s content management strategy to assess current content and develop new content.
  • Work with site administrators to utilize analytics, best practices, and user experience data to refine and improve site architecture and navigation.
  • Assess site SEO, make SEO improvements where applicable, and empower site administrators and content authors to optimize their content for search and user experience.
  • Conduct user experience research under the direction of supervisors and utilize feedback to make improvements as directed by supervisors.

Respond to Incidents and Requests for Service and Support – Monitor Office of Information

  • Technology call logging system to acknowledge and prioritize incidents and requests for service and support.
  • Utilize critical thinking skills and content management system knowledge to troubleshoot incidents; work with Web Team staff and other OIT areas as needed.
  • Collaborate with Student WordPress Analysts to provide service and support, and resolve errors as needed.

Develop Training and Knowledge Materials for Assigned Subject Matter –

  • Document, manage, develop, and publish information and resources for the university web community.
  • Work with internal and external resources to identify web-related topics or subject areas where training is required.
  • Work with internal and external resources to identify web-related topics or subject areas where knowledge is required.
  • Work with internal and external resources to identify scope of the required training and knowledge, and skill levels of the individuals involved.
  • Continually assess relevancy and user experience of university Webguide resource site and make continual improvements.

Conduct weekly quality assurance audits –

  • Utilize quality assurance monitoring tools to ensure the integrity and quality of university web content, functionality, and search. Resolve errors and make improvements as needed.
  • Work with site administrators to fix broken links, misspellings, and deviations from the university’s established writing style for digital communications per the Office of Communications and Marketing.
  • Work with the department graphic designer, department Media Specialist, and University Visual Services team to ensure web images and media are optimized.
  • Ensure web images and media meet established university brand standards.

Web Analyst must perform training –

  • Coordinate and perform regular training for campus areas on best practices for using the university’s public web content management system, content strategy, search engine optimization (SEO), quality assurance tools, Google Analytics, and writing for the web.
  • Coordinate and perform small group/individual department or area training based on specific public website needs and unit processes.

Knowledge, Skills, Abilities:
• Demonstrated ability to communicate effectively orally and in writing.
• Demonstrated customer service and customer support experience.
• Demonstrated clear communication, planning, organization, and prioritization skills.
• Experience creating written technical documentation.
• Experience creating time-based media for teaching and learning.
• Experience teaching and presenting information to small- and medium-sized groups.
• Working knowledge of HTML and semantic markup.
• Practicable experience with HTML/CSS.
• Experience with web analytics.
• Understanding of best practices for writing for the web.
• Experience using WordPress or other established web content management systems.
• Demonstrated experience with image editing software.
• Excellent organizational skills, ability to prioritize, acute attention to detail, and demonstrated ability to perform at a high level with minimal supervision.
• Experience using Adobe Creative Cloud or similar media software
• Basic understanding of WCAG accessibility standards.
Minimum Qualifications:
Bachelor’s degree or equivalent plus 2 years of relevant professional experience.

Preferred Qualifications:
A Degree concentration in Computer Information Systems, Technical Writing, Management Information Systems, or Computer Science. Salary and Benefits:
Starting salary is $50,502.40 commensurate with experience. Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being. Our program provides flexibility so you can choose the benefits that are right for you and your family. Learn more about our benefit options at https://www.boisestate.edu/hrs/benefits/ .
Required Application Materials:
Cover Letter, Resume, and three Professional References.

Follow this link to apply:

https://jobs.boisestate.edu/en-us/job/497520/web-analyst-hybrid-eligible

Advertised: March 31, 2023 Mountain Daylight Time
Applications close: April 23, 2023 11:55 PM Mountain Daylight Time

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