Salary: $52,214.00 – $61,000.00 Annually
Location : Kutztown, PA
Job Type: Full Time
Job Number: 2023-0148
Division: University Relations and Athletics
Department: Marketing & Digital Media
Opening Date: 09/18/2023
Closing Date: 10/8/2023 11:59 PM Eastern
Bargaining Unit: Management
Classification: Operational Leadership/Professional 170
Job Summary
The Kutztown University Web Content Specialist is part of the Department of Web and Digital Media in the Division of University Relations & Athletics. The specialist will develop and implement content for webpages, working independently or with department content contributors. The specialist will be tasked with writing and editing content for pages, following SEO best practices. Working closely with the Web and Digital Media staff members, the specialist will assist with the operation of the university website and content management system. The specialist will also work closely with marketing and communication departments in University Relations. Reports to the Director of Web and Digital Media.
Responsibilities
- Create, edit and update web content as requested.
- Create written content for new web pages and digital media, as directed, including written content and sourcing multimedia content (social media, video, photography).
- Form strong partnerships with content providers to help shape their offering to meet the needs of the Kutztown University web and digital audiences.
- Gather content, through interviews and surveys with clients across university units.
- Assist with developing best practices and strategy for university website, using knowledge of analytics and SEO.
- Participate in annual strategic planning and collaboration with Web and University Relations staffs.
- Gather and analyze data to create content collected via analytics.
- Assist with training new content contributors for the website.
- Assist with the operation of the university’s content management system.
- In an advisory role, provide professional consultation to administrative and academic departments to assist in ensuring that sub-sites are rich in content, focused and maintained.
- Serve as a member of the University Relations on-call crisis communications team.
- Supervise any graduate assistants, student workers and/or interns assigned to area.
Minimum Qualifications
- Minimum 3-5 years combined experience in one or more of the following areas: managing the development of online content with editorial and web production experience; journalism and/or public relations.
- Bachelor’s degree in communications, professional writing, journalism or equivalent combination of education and experience required.
- Understanding of web-design, user experience (UX) conventions, research methodologies and best practices for maintaining web content is required.
- Understanding of Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
- Excellent writing, presentation, communication, and interpersonal skills.
- Must have excellent listening and interviewing skills.
- Superior interpersonal skills, flexibility, collegiality and poise are necessary.
- Must be an excellent editor, as well as a persuasive, clear, swift and accurate writer. Mastery of AP style.
- Experience working with clients and high skill levels in communication (writing, verbal) is required.
- Proficiency with Microsoft Office Suite.
- Excellent computer skills with experience in web page design.
- Ability to work in teams and independently to meet deadlines in a fast-paced environment.
- Must be comfortable in a diverse community of learners in a shared governance environment.
- Must be highly organized, able to juggle many priorities simultaneously.
- As a member of the on-call rotation, candidate must be able, while designated on call, to be available 24/7 and be able to report promptly to campus at all hours in the event of an emergency.
Preferred Qualifications
- Background working professionally in higher education strongly preferred.
- Experience with crisis communications preferred.
- Understanding of web accessibility (WWW Consortium W3C) guideline standards.
- Experience with a content management system, HTML and Google Analytics a plus.
- Significant responsibility for an institutional web presence highly desirable.
Supplemental Information
Applications & Resumes will be accepted until position is filled, however; to ensure full consideration, application materials should be received no later than close of business October 8, 2023.
The anticipated starting salary range for this position is $52,000- $61,000 commensurate with skills and experience.
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.
Successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions.
The University is very interested in hiring employees who have had extensive experience with diverse populations.
Kutztown University is an AA/EOE/member of the PA State System of Higher Education and actively solicits applications from women and minority candidates.
Non-Discrimination StatementKutztown University does not discriminate in employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the University’s Title IX Coordinator located in the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at .
- Medical/Prescription Drug PPO health plan offered to employees, which includes prescription drug and hearing coverage.
- Healthy U Wellness Program Voluntary program designed to provide employees with tools and resources to assist in improving and maintaining good health. Participants are rewarded with reduced health care premiums.
- Dental and Vision Coverage Offered at no additional cost to employees.
- State Employee Assistance Program (SEAP) A confidential program which provides a wide range of no-cost services to address a broad range of problems, including counseling, legal, and financial services.
- Group Life Insurance Employer paid term life provided for permanent employees based on onetime salary up to a maximum of $50,000.
- Voluntary Long-Term Disability Insurance (LTD) Income protection equal to 60% of gross annual base salary to a maximum of $5,000 monthly benefit with an option for a 90-day or 180-day benefit elimination period.
- Voluntary Group Life and Personal Accident Insurance (VGLIP/AD&D) Additional life insurance coverage and personal accident insurance to help protect against losses due to accidents or death. Maximum employee coverage is five times annual salary up to $500,000.
- Group Retirement Plans Employees can choose one of the mandatory retirement plan options – a 401(a), with a 5% employee contribution and a 9.29% employer contribution or the State Employees’ Retirement Plan (SERS) pension/investment plan with various enrollment options.
- Voluntary Retirement Plans All employees are eligible to participate in our 403(b) Tax Sheltered Annuity and/ or 457 Deferred Compensation Plan.
- Flexible Spending Accounts Income withheld before taxes for eventual reimbursement of certain medical and dependent care expenses.
- Tuition Waiver benefits vary by employee group.
- Paid Time Off Generous leave and time-off benefits determined by your employee group.
To view all of the benefits available to Management (Non-Represented) employees, plrese review them here
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