Website Analyst
Remote
Are you a motivated, self-starter who thrives in an environment where you can lead initiatives to drive growth or change? If you have a passion for customer-facing applications, website analysis, customer performance/insights and digital marketing, then consider this opportunity to implement projects which will advance a B2B company’s omnichannel experience and goals for an audience whose reach extends around the globe.
We are looking for an experienced Website Analyst to join the global marketing technology team. You will help shape the company’s digital brand by providing traffic, content, conversion, behavior and user insights and recommendations for the kcprofessional.com website, including traffic and performance, and user experience.
The Website Analyst will report directly to the Global Director, Marketing Technology and will play an integral part in the future growth of the digital, omnichannel experience for customers and internal stakeholders. Responsibilities in this role will include utilizing internal resources (Google Analytics and other analytic/reporting tools) to provide website activity, user behavior and traffic analysis and insights, illustrating gaps and opportunities for the website’s strategy. The team will also look to this role to provide KPI/metric reporting and insights for daily/weekly/monthly management of the overall website, domains, and content. This role will also be accountable for presenting valid and accurate insights, identify patterns in data to help improve strategies, and have a strong understanding of reliable measurement from web analytic tools.
Responsibilities
- Create regular reports for websites to provide deep dive analysis into site/content performance and learnings, as well as presentations on specific topics for stakeholders
- Compiling and reviewing traffic performance reports by regularly extracting data analysis from Google Analytics
- Work with GA / GTM engineering team members and product managers to outline new tracking opportunities for website analysis
- Reviewing and analyzing website, content strategy and customer-facing applications for areas that can be improved and optimized
- Provide content strategy analysis and insights on keyword research, on-page tactics, and content development/optimization opportunities and gaps for the website
- Assist stakeholders in creating dashboards and learning to obtain and assess data from website or other customer-facing applications/experiences
- Provide traffic and digital experience analysis guidance to digital product managers and content strategists
- Website analysis to help guide leadership to both large-scale website recommendations and suggestions to drive website strategy
- Review website performance with business stakeholders to highlight areas of improvement to increase value
Skills/Experience
- Bachelor’s degree in field with 2+ years exp. OR Master’s degree in field with 3+ years exp.
- Degree in Communications, Marketing, Information Science / Information Technology, Computer Science with relevant work experience
- Background in data, strong level understand of data science; 2-3 years of experience in website analytics, experience working with large-scale ecommerce a plus
- Ability to present valid and accurate insights, with strong understanding of reliable measurement and levels of certainty
- Experience with analytics and performance tools: Google/Bing Webmaster Tools, Google Analytics, Search Console, etc.
- Experience utilizing Google Analytics to perform data analysis, build custom dashboards, and perform detailed/segmented reporting
- Ability to accurately analyze data, extract insights, and turn them into actionable recommendations
- Ability to communicate data-driven insights to both technical and non-technical audiences
- Basic knowledge of digital marketing and inbound lead generation
- Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Advanced skills in Excel and PowerPoint.
- Agile project management skills
- Self-motivated, performance and results driven
- Ability to lead through ambiguity and is a creative problem solver
- A team player with high energy
Lorien, Powered By Impellam, is a digital, transformation, and technology recruitment specialist. We work with clients of all sectors, sizes, and tech needs – from digital giants to tech-enabled businesses – to attract and retain top talent around the
world. Through our network of specialists, we combine deep tech sector expertise with the scope, depth, and breadth of large-scale talent solutions, giving our clients and candidates the confidence and the agility to compete in the digital age.
• ED&I: Lorien, powered by Impellam Group, is an equal opportunity employer committed to diversity and inclusion.
• EEO: Impellam Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other factor determined to be unlawful
under applicable law.
• Accommodation: Impellam Group is an Equal Opportunity Employer. Impellam Group recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age,
veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, preemployment activity, and
the performance of crucial job functions. Please contact HR-InfoImpellamNA@impellam.com to request accommodation.
Lorienhttps://www.lorienglobal.comhttps://www.lorienglobal.com/-/media/lorien/logos/lorien-impellam-logo-189×54.png
30/05/2023 12:00:00
USD 45.00 51.00 Hour